XEOPlay, Inc. is launching its first iOS game, Tilt World, that creates measurable global impact for good by harnessing the power of playsourcing.

In Tilt World, players meet Flip, a tadpole on a mission to stop climate change in the game and in the real world.

Tilt World offers a mobile experience unlike any other. Most importantly, this game is fun. By allowing our game to be played on iOS devices around the globe, players can playsource global change by using the game to construct a better tomorrow, as they play, anytime, anywhere. XEOPlay is offering a live update with our first campaign to plant 1,000,000 trees in Madagascar, in partnership with WeForest. Players can see a graph of Madagascar and the number of points being added in real time by players all over the globe.

What they are really talking about in the bigger picture is the playsourcing movement.

Unlike many other games for good, Playsourcing occurs when the play itself changes the player and their world.

By engaging enough people in playsourcing, we can actually solve problems through direct action in the real world with a game. We will be doing additional research on this boundary between virtual actions and real world results to create new mechanics and genres of games.

The first in this series of missions is the reforestation of planet earth starting with the places that need it most.

Somehow we have managed to cut down about 60% of our world’s trees. That’s 600 billion of them. To put this into perspective, each of us (r)epresents 150 trees, nearly 100 of YOUR trees are gone. You have 50 left. Which is a challenge because trees release microscopic particles that form low lying clouds that cool the earth.

Replacing these trees to reverse climate change is a challenge larger than any government can take on. Buying that many trees would break the World Bank. It would take an organization of millions to take on this reforestation challenge. The only way to get that kind of planting is to make it voluntary and make it fun.

The organization of people is already here. Everyone who plays a game on a mobile phone, comes out to about 350 million of us.

Tilt World plays on any iOS mobile device running iOS 4.0 and higher. The game sits on our platform for social action; which means that it hosts opportunities for players to dedicate the Tilt Points from their efforts in the game to planting trees with WeForest. Player’s points are added to the global server and stored as part of their account. A global score world map shows these points being accumulated along with an screen where players can dedicate their points to a project.

We can achieve this through playsourcing, which means using fun to motivate people to change themselves and their world.