Nicole Lazzaro, the founder (in 1992) and President of XEODesign, Inc., has twenty years expertise in Player Experience Design (PXD) for mass-market entertainment products. Widely recognized as one of the top women working in video games and a leading figure in mobile and social games, Fast Company considers Nicole one of the 100 most influential women in high tech, and Gamasutra voted her one of the Top 20 women working in video games. Nicole has spoken at the US State Department, and has been cited by Wired, Fast Company, ABC News, CNN, CNET, The Hollywood Reporter, and Red Herring. She has improved over 100 million player experiences and has worked with EA, Ubisoft, D.I.C.E., Lucas Arts, Disney, PlayFirst, The Cartoon Network, and Nickelodeon on such popular franchises as three of the Myst series, Diner Dash, Fusion Fall, Mavis Beacon Teaches Typing, Jeopardy Online, as well as creativity coaching for the designers of The Sims.
Nicole has an undergraduate degree in Psychology from Stanford University where she also studied film making and computer programming.